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Website Visitor ID

Identify the people and companies visiting your website in real-time. When someone visits your site, we resolve their identity and send you the data via webhooks.

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How it works

1

Create a pixel

In the Console, click Pixels and create a new pixel for your domain.
2

Set up a webhook

Create a webhook endpoint and link it to your pixel. Choose which events you want to receive.
3

Deploy the pixel

Integrate the pixel into your product or distribute it to your customers.
4

Receive visitor data

When visitors are identified, we send the data to your webhook in real-time.

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Expectations

Website Visitor ID only works for US-based traffic. Visitors outside the US will not be identified.
Not every visitor will be identified. Typical identification rates:
StageRate
Resolution (identity.resolved)~25% of US traffic
Enrichment (identity.enriched)Subset of resolved
Session finalized (identity.session.finalized)~11% of all visitors
Resolution events are frequent, but full enrichment and session data have natural drop-off as we validate and enrich the identity.

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Next steps

Quickstart

Get your first visitor identified

Installation

Add the pixel to your site

Webhooks

Handle incoming visitor data

Token Usage

Understand how tokens are consumed